18 Best Perfumes and Fragrances of All Time (Tested and Reviewed for 2023)
These are the most iconic, best-selling fragrances you need to try.
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If a new perfume launches, I absolutely have to smell it. I'm fragrance obsessed, okay? I don't care if it's a trendy vanilla perfume or a classic floral-scented fragrance; if it's an expensive scent at Sephora or a cheap perfume at Target—I will smell it, and if it's good, I will add it to my ever-growing collection of 100+ perfumes. Sue me! Let a girl have hobbies!
Because of my perfume obsession and extensive collection of scents, I'm a seasoned expert when it comes to narrowing down the absolute best perfumes for women, men, grandmas, little brothers, BFFs, and beyond. Hence this curated list of the best fragrances of all time, including pros and cons for each, reviews, and some notes on why I, personally, love them so damn much.
Our top picks for the best perfumes of 2023:
Now keep scrolling to find your new favorite perfume, along with tips on how to choose the right fragrance for yourself. Yep, I want to make this as easy as possible for ya.
Parfums de Marly Delina Eau de Parfum
Parfums de Marly Delina Eau de Parfum
Pros
- Has the most intense sillage of any perfume I've tested
Cons
- Might be a bit *too* strong for some folks
Walk in a room wearing Delina, and someone is def going to smell ya, because the sillage (or the scent trail the perfume leaves behind) is strong AF. When I have a big event for work and want to make a good impression, I always spritz a lil bit of Delina on my wrists and behind my ears. The powdery, musky, rose, and vanilla scent makes me feel powerful and strong.
Glowing customer review: "I’m a flight attendant, and I get complimented on this perfume at least 3-4 times a day. It’s soft and clean. One of the nicest perfumes you can own."
Phlur Missing Person Eau de Parfum
Phlur Missing Person Eau de Parfum
Pros
- Smells very neutral and clean, according to reviews
Cons
- I wished it lasted a little bit longer
Testers literally say this perfume smells like "home," or like hugging a loved one. Why? Well, because it smells like a human and not a perfume, IMO. It's very subtle and light, with notes like musk, sandalwood, and jasmine—all of which just blend together in a dreamy, skin-like way. I actually love wearing this perfume to sleep (along with the body lotion and hand cream) because the scent is so comforting.
Glowing customer review: "So in love with the way this perfume smells. It smells so nostalgic and is a perfect balance of sweet and woody. Will be in my collection for a very long time!"
Le Labo Santal 33 Eau de Parfum
Le Labo Santal 33 Eau de Parfum
Pros
- Lasts on my clothes for multiple days
Cons
- Some reviewers said it smells too simple or "basic"
Smelling like firewood is chic as all hell, pretty much entirely thanks to Santal 33. It's Le Labo's most popular scent to date, featuring notes of sandalwood, leather, and cedarwood for a smokey, woodsy vibe. But in the dry down, I get warm musk and powdery violet, making this scent a whole lot more complex than campfire, ya know?
Glowing customer review: "I buy a lot of fragrances and this is the best by far. I have received so many compliments since purchasing... and it's only been three days! I've had complete strangers stop me in the mall, the grocery store, and even the movie theatre to ask me what I was wearing. I can still smell it on me the next day too."
Kilian Paris Love, Don't Be Shy Perfume
Kilian Paris Love, Don't Be Shy Perfume
Pros
- Smells decadent and sugary without going *too* edible, IMO
Cons
- A few reviewers said it's a bit cloying and "sickly sweet"
Gourmands these days aren't just your run-of-the-mill sweet perfumes, they're giving full-on baked goods. Love, Don't Be Shy by Kilian (famously worn by Rihanna before she created her own perfume, Fenty by Fenty Beauty) combines sugar, vanilla, and caramel in a way that just smells like decadent, creamy marshmallows to me. But it's also layered with orange blossom for a hint of citrus and pink pepper for some spice. It's basically guaranteed to make you smell delectable.
Glowing customer review: "This is such a pleasant winter scent. If you wanna smell like marshmallows all day, this is the way to do it."
Ellis Brooklyn Sun Fruit Eau de Parfum
Ellis Brooklyn Sun Fruit Eau de Parfum
Pros
- Doesn’t smell overly sweet—just light and fresh
- Has the Clean at Sephora label
Cons
- Some testers wish it had more body to last longer
Fruity, citrusy, and all-around yummy, this bright fragrance from Ellis Brooklyn feels like a shot of happy energy each time you spritz it. At first, you’ll smell a sweet, light mix of pear, fig, and coconut, which will slowly mellow into a rich musk throughout the day. Truly one of my favorites for year-round wear.
Glowing customer review: “I absolutely love this perfume. It smells amazing. It’s super fresh, and light, and also fruity flowery too. To me, it seriously smells like a summer day outside in the sun. That is the best way I can describe it. The smell is addicting. This is gonna be a long time fav for me.”
Prada Paradoxe Eau de Parfum
Prada Paradoxe Eau de Parfum
Pros
- Refillable bottle and sustainable packaging (!!)
- Surprisingly subtle, so no fear of headaches here
Cons
- Too sweet for a few of the testers
Mmmkay, so this Prada perfume has three things going for it: (1) It’s freakin’ Prada, (2) its bottle is incredibly cute and unique, and (3) its packaging is eco-friendly, including a refillable bottle and sustainable paper and cardboard out packaging. As for the scent itself, if you can imagine yourself snacking on a pear in a field of white flowers, you can envision what this perfume smells like: bliss. FWIW, Cosmo social media editor Maddie Hiatt wore this exact perfume on her frickin' wedding day, so that's how you know it's ~lovely~ AF.
Glowing customer review: “I am not a huge fan of most designer fragrances, but this just screams luxurious. The bottle has the signature Prada shape and feels great in your hand. The scent is a warm floral, with neroli bud, white amber, and white musk. The entire Paradoxe line consists of refillable bottles, which is an eco friendly movement I can get behind. Refills use 40% less material overall!”
Kayali Vanilla 28 Perfume
Kayali Vanilla 28 Perfume
Pros
- Pure vanilla vibes that really last
- Feels much more elevated than other vanilla scents I've tried
Cons
- Some reviewers felt it was too one-note and basic
Hate florals? Hate musk? Hate anything other than the sweet, cozy scent of vanilla? Hi, same. As someone whose signature body lotion scent has been vanilla anything since middle school, I absolutely love this ~grown-up~ version from Kayali.
Glowing customer review: “This is a decadent spiced vanilla dessert in a bottle,” one reviewer notes. “It’s perfect for winter wear when you’re craving something cozy, like being wrapped up in a warm, vanilla scented blanket while eating creme brûlée.”
Maison Margiela Replica Under the Lemon Trees
Maison Margiela Replica Under the Lemon Trees
Pros
- Smells like pure lemons and nature
- Layers nicely with other fragrances
Cons
- A few testers found it too citrusy
This perfume smells like walking through Palermo, Italy when the lemon trees are in bloom. But you know, way, way cheaper than the plane ticket. Inspired by a former memory of perfumer Violaine Collas, the bright, sparkling citrus scent has notes of coriander, tea leaves, and white musk.
Glowing customer review: “Absolutely perfect lemon-woodsy scent,” one reviewer writers. “I feel like I’ve been searching for years for this fragrance—everything else has always been too sweet or too musky or not enough lemon, but this strikes a perfect balance for me.”
Pros
- Scent lingers all day and night
Cons
- Some testers found the scent difficult to fully wash off
Warm and ~sexy~ meet fresh and floral in this best-selling perfume from Chanel. The notes of spicy patchouli, zesty orange, and rose smell delightfully fresh and modern, without being too cutesy.
Glowing customer review: “I received compliments all night,” one reviewer writes. “From the moment I got in the Uber to the restaurant and the bar afterwards. I took a shower and could still smell it on my skin. It smells delicate, elegant and amazing!”
Pros
- Testers loved the balance between sensual and moody
Cons
- Some reviewers felt the richness was almost *too* heavy
This perfume has a cult-like following for good reason. The smoky and woodsy blend of oud, sandalwood, and vetiver smell straight-up sexy and mysterious. It’s the perfect perfume for date night or going out. Well done, Tom Ford.
Glowing customer review: “This is oud done right. It is one of the best oud fragrances I’ve owned. Given that this private blend is unisex, I’ve tried it a few times, and it smells masculine on me, [but] I tried it on my brother, and he says it smells feminine to him. Nonetheless I cannot get over the opening of the oud to the dry down of the warm amber and tonka bean. Perfect for the colder, sweater seasons.”
Giorgio Armani Acqua Di Gioia
Giorgio Armani Acqua Di Gioia
Pros
- Reviewers consistently note how fresh it smells
Cons
- Longtime fans say the formula has changed in recent years
Fresh, airy, and watery—a few spritzes of this iconic perfume from Giorgio Armani is honestly the closest thing to a dip in the ocean. I love wearing it as a summer fragrance, but TBH, it’s a winner year-round.
Glowing customer review: “This scent is truly a breath of fresh air. It’s feminine without being too sweet. It’s subtle yet long-lasting. It’s elegant and modern yet never overpowers. I notice people around me, breathing it in when I wear it. It’s a very peaceful, uplifting fragrance.”
Ariana Grande Cloud Eau de Parfum
Ariana Grande Cloud Eau de Parfum
Pros
- Smells like an actual whipped coconut dessert
- One of the best-smelling celebrity scents we've tried
Cons
- A few testers thought the scent was too sweet
You won’t want to say “thank u, next” to this sweet perfume from Ariana Grande. Inspired by the knuckle tattoo she shares with now-ex Pete Davidson, the scent has a mix of lavender, pear, creamy coconut, and vanilla orchid that make it definitively sweet, yet not at all cloying. Consider this the cloud nine of celebrity scents.
Glowing customer review: “This perfume smells soooooo delicious. I smell like a mature version of all my favorite Bath and Body works scents. It makes me feel seductive and sweet.”
Gucci Guilty Pour Femme
Gucci Guilty Pour Femme
Pros
- Super strong and stays scented all day
- Ideal for a big night out or special event
Cons
- Is definitely not a subtle fragrance
The iconic Italian house returns to its roots with a modern take on their original Pour Femme perfume, except this time, it’s a bit more intense and bold. Key notes like mandora—a Mediterranean fruit—are rounded out with touches of bergamot and pink pepper for a fun, floral spice. A deep base of patchouli oil allows this sexy scent to stay put all day (or night) without fading into a distant memory.
Glowing customer review: “This is one of my favorite fragrances and I can recommend this for any season! It’s also perfect for a date night! It’s long-lasting and has such a sensual and smooth vibe to it. I get so many compliments when I wear it!”
Viktor & Rolf Flowerbomb Eau de Parfum
Viktor & Rolf Flowerbomb Eau de Parfum
Pros
- Smells a bit sweet and vanilla-y on first spritz
Cons
- Has powdery notes that some testers didn’t love
If you were a teen in the early aughts like I was, then Flowerbomb probably already holds a special place in your heart. It was my first perfume purchase back in, like, 2006, and I still own it today. The sugary gourmand juice has notes of vanilla, patchouli, and jasmine that are sweet, delicious, and totally timeless.
Glowing customer review: “It’s a very feminine scent while being not too overwhelmingly floral or sweet. It compliments you without screaming ‘hey, I put a lot of perfume,’ if that makes sense. One spritz in the back of neck was enough to linger on me for a very long time. It’s pricey though, but totally worth it.”
Giorgio Armani My Way Eau de Parfum
Giorgio Armani My Way Eau de Parfum
Pros
- Reviewers love that it lasts all day
- Testers noted that it’s “sweet without being overbearing”
Cons
- Some wish the bottle were bigger for the price
Describing a perfume as “unpredictable” might sound like a slight, but when it comes to this fragrance, I promise it’s not. Inside this gorgeous, pink and blue bottle is a flowery combo of tuberose, jasmine, and orange blossom, all of which work together to exude crispness without smelling powdery. And apparently Cosmo girl Sydney Sweeney smells like it, so, I don't need any other convincing.
Glowing customer review: “I love this perfume. It changes over time, going from a strong orange floral scent, to a softer vanilla. This makes heads turn and I receive so many compliments.”
Christian Dior Eden-Roc Eau de Parfum
Christian Dior Eden-Roc Eau de Parfum
Pros
- Continues to smell bright and clean, even while fading
Cons
- Reviewers wish it lasted longer on their skin
I absolutely love everything about this perfume, It’s inspired by Eden-Roc, an ultra luxe resort in the South of France, and smells like a literal dream. The best way to sum up the vibe, according to Cosmo deputy beauty director Lauren Balsamo? "A Sunny day on a super yacht drinking Sancerre in between dips in the Mediterranean." You know—everyone’s normal summer, right?
Glowing customer review: “This fragrance is beautiful and just what I was looking for to wear in the summer months. It has a fresh, clean, understated but very elegant scent profile”
Yves Saint Laurent Black Opium Eau de Parfum
Yves Saint Laurent Black Opium Eau de Parfum
Pros
- Has a rich, full-body finish that really envelops you
Cons
- Some testers think it smells a bit too sweet
Whether you take your coffee black or with a little shot of somethin’ somethin,’ you’ll love this spicy perfume from YSL. Developed around notes of coffee, absinthe, and orange blossom, this long-lasting fragrance is the perfect kind of indulgent and seductive for your Saturday night out.
Glowing customer review: “Great for cooler weather, smells a bit decadent and definitely delicious. I love the notes of vanilla and coffee, and feel it is a sexy and mood lifting scent. Great for date night, or just WFH.”
Jo Malone London Orange Blossom Cologne
Jo Malone London Orange Blossom Cologne
Pros
- Has more fruity vibes than floral
Cons
- Some say the scent disappears too quickly
Jo Malone’s Orange Blossom was the signature scent of Kate Middleton and Prince William’s wedding at Westminster Abbey, so you know it’s a good one. Clementine flower, white lilac, and vetiver come together to create a fresh floral perfume that’s truly one of a kind.
Glowing customer review: “My childhood home was in the middle of old orange groves in California, so I’d like to think I know what orange blossoms smell like. And it’s this. THIS. You smell like an orange Grove in the best way, fresh, citrusy, not sweet. Everyone always comments on how good I smell! This is my signature scent until I die!”
How to choose the best perfume of 2023:
Go for your favorite notes.
This should be obvious, but as someone who has always been lowkey embarrassed by their love of cutesy, teenage-y, sweet and fruity scents (i.e., ~gourmands~), I’ve forced myself to wear “grown-up” musks even when I really disliked them. So regardless of your tastes, own them and channel them into your fragrance.
If you love roses and fresh-cut flowers, go for a rose perfume and make yourself happy. Love the smell of grass and live for hikes and camping? Look for a scent that’s labeled “earthy.” If your dream is to roll around a field of daisies, then the floral fragrance family is for you. Whether you think you like citrus fragrances, fruity perfumes, powdery perfumes, or warm vanilla scents, don’t worry about being too obvious—just get one and try it.
Decide how intense you want it.
Listen, perfumes can be confusing, but as soon as you’ve got the facts, you’ll be able to easily navigate them online. In general, fragrances fall into one of two categories: eau de parfum (EDP) or eau de toilette (EDT). EDPs, aka parfums, are made with a higher concentration of perfume oils, and EDTs, aka toilettes, are made with less.
So if you like your perfume to smell as strong on hour 12 as it does at second one, you can opt for an EDP. But if you prefer your fragrance to smell light and subtle and you’re okay with it wearing off after a few hours, go for an EDT.
Why trust Cosmopolitan?
Beth Gillette is the beauty editor at Cosmopolitan with five years of experience writing about perfumes and scent, including fall candles and patchouli perfumes. Before writing this story, she sniffed her entire collection of 100+ perfumes to write this story, plus chatted with other Cosmo staffers about the best perfumes they've tried.
Beth Gillette is the beauty editor at Cosmopolitan, where she covers skincare, makeup, hair, nails, and more across digital and print. She can generally be found in bright eyeshadow furiously typing her latest feature or hemming and hawing about a new product you "have to try." Prior to Cosmopolitan, she wrote and edited beauty content as an Editor at The Everygirl for four years. Follow her on Instagram for makeup selfies and a new hair 'do every few months.
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