Self Regulatory Frameworks

Last modified: March 11, 2013

As described in our Safe Harbor certification, we comply with the US-EU Safe Harbor Framework and the US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. Google has certified that it adheres to the relevant Safe Harbor Privacy Principles. To learn more about the Safe Harbor program, and to view Google’s certification, please visit the Safe Harbor website.

Google is a member of the Network Advertising Initiative (NAI), a cooperative of companies committed to building responsible advertising policies across the Internet. Using a tool created by the NAI, you can learn more about other ad-serving companies and opt out from their use of cookies at the NAI website.

Google also adheres to the UK Internet Advertising Bureau Good Practice Principles for Online Behavioural Advertising, the Australian Best Practice Guideline for Online Behavioural Advertising and IAB Europe’s European Framework for Online Behavioural Advertising.