Check out the stories we like sharing.

Check out the stories we like sharing.

Disruptive ads enforcement and our new approach

As part of our ongoing efforts — along with help from newly developed technologies — nearly 600 apps were removed from the Google Play Store and banned from our ad monetization platforms, Google AdMob and Google Ad Manager, for violating our disruptive ads policy and disallowed interstitial policy.

Additional safeguards to protect the quality of our ad network

Supporting a healthy ads ecosystem that works for publishers, advertisers, and users continues to be a top priority in our effort to sustain a free and open web. As the ecosystem evolves, our ad systems and defenses must adapt as well. We'd like to highlight some of our efforts to protect the quality of our ad network, and the benefits to our publishers and the advertising ecosystem. 

Industry collaboration leads to takedown of the “3ve” ad fraud operation

For years, Google has been waging a comprehensive, global fight against invalid traffic through a combination of technology, policy, and operations teams to protect advertisers and publishers and increase transparency throughout the advertising industry.

We identified one of the most complex and sophisticated ad fraud operations we have seen to date, working with cyber security firm White Ops, and referred the case to law enforcement. The U.S. Attorney’s Office for the Eastern District of New York announced criminal charges associated with this fraud operation. This takedown marks a major milestone in the industry’s fight against ad fraud, and we’re proud to have been a key contributor.

Stopping bad ads to protect users

Preserving the integrity of the ads on our platforms, as we’re doing during the COVID-19 outbreak, is a continuation of the work we do every day to minimize content that violates our policies and stop malicious actors. We have thousands of people working across our teams to make sure we’re protecting our users and enabling a safe ecosystem for advertisers and publishers, and each year we share a summary of the work we’ve done.

Working with the industry towards a fraud-free media supply chain

Advertising fraud is a complex challenge, but one that we are working to simplify for our partners. That’s why we’ve developed sophisticated systems, including over 180 automated filters and detection algorithms, to prevent invalid traffic from impacting our clients. For years, we’ve used these technologies to protect Google-owned media properties from invalid traffic and now we’re working to expand them to help the rest of the ecosystem.

Preventing accidental clicks for a better mobile ads experience

We’ve all been there. You’re trying to send an article from your phone to a friend, or you’re playing a mobile game while waiting in line for a movie, when you accidentally touch an ad on your screen. You weren’t interested in the ad -- heck, you didn’t even have time to see what it was for -- but now you’re hitting the back button to get back to what you were doing. Not only do accidental clicks like these annoy users, but left unaddressed, they can drive down the value of ads.